Since it costs five times more to acquire a new customer than to retain one, focusing on customer retention is more than just a good idea - it's an imperative. As part of your customer retention efforts, don't overlook the amazing power of appreciation.
Telling customers you appreciate their patronage boosts loyalty. But, combine a "thank you" with $1,000 in Accidental Death and Dismemberment insurance coverage, and you could see your annual attrition drop by more than half among participating customers.
Affinion's Customer Appreciation program has been increasing customer retention among its clients for two decades. Endorsed by the both the American Bankers Association and the Georgia Bankers Association, the Affinion program provides a no-cost, no-risk opportunity to express your appreciation ... and earn ongoing fee income.
With this Customer Appreciation program, you also will learn which customers are most receptive to your insurance offers.
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