February 10, 2017      

Packed House for Women in Banking Conference

Our third-annual Women in Banking Conference kicked off Thursday with a compelling economic update from Lindsey Piegza of Stifel Investment Services. After the session, participants were buzzing about her insights. “My ears perked up when I heard her talk about how much of the spending from the younger generation goes toward food and entertainment as opposed to savings and home ownership,” said Sara Dunn of Oconee State Bank in Watkinsville. “I manage our electronic banking channel, so that gives me something to take back to the bank and think about incorporating into how we serve those customers.” Piegza forecast continued moderate GDP growth for 2017 and into 2018, but recognized there are a lot of variables in play. “I liked her focus on a balanced perspective of all the data,” said Kristina Lischke of Porter Keadle Moore, LLP. Other sessions on Thursday morning included...

Member Profile

First Banking Job Sealed the Deal for Marunich

Pinnacle Bank’s Amanda Marunich got a job as a bank customer service representative right out of college and that was when her career path was set. “I decided at that point that I loved serving my customers and serving my community in the banking industry,” says Marunich, vice president and HR Manager. Learn more about her 17-year banking career in this week’s GBA member profile, including the host of jobs she’s held and who her role models are. Marunich is the chair of GBA’s Human Resources Committee, which sponsors the GBA HR Professionals Institute coming up Feb. 22-24. Details about the conference here...

Scam Alerts

OCC Debunks Text & Phone Scam, HR Departments Watch Out for Phishing

There are a couple of data-theft scams making the rounds to be aware of in the coming weeks. The OCC sent out an alert this week about fraudulent text and phone messages claiming OCC is holding funds for the targeted individuals. Consumers have reported receiving communications that the OCC is holding $11,000 on their behalf as a refund for illegal fees charged by their financial institutions and asking for bank account information. In another instance, education technology companies have reported instances in which fake emails from their CEOs were sent to HR employees asking for W2 information. The emails were phishing attacks using spoofed emails designed to look like legitimate requests. Read more about each scam here…

GBA in the News

Our Read on Regulatory Reform Executive Order

President Trump signed executive orders related to Dodd-Frank Act and other financial services regulatory reform last Friday, which sent pundits scrambling for quick analysis about the orders. The orders, in general, simply require thorough review of the Dodd-Frank Act and other regulations within 120 days. GBA weighed in with the Atlanta Journal-Constitution’s Russell Grantham not long after the orders were issued. “We explained that it is music to our ears that all of Dodd-Frank is not set in stone, but we also pointed out that the orders were merely reviews of regulations and that any movement on meaningful reform may take quite a while and could face many obstacles,” said Joe Brannen, GBA president and CEO. The executive order lists seven core principles for financial services regulation that, at face value, are good ideas. See what those are and see more analysis here...

Thomas, Worth Counties Added to Disaster Declaration

Banks with customers in Thomas and Worth counties can share with them that they are eligible to register with FEMA for federal disaster assistance. FEMA announced this week the counties have been added to the disaster declaration. Applying for disaster assistance is a two-step process that ensures consideration for FEMA programs and SBA disaster loans, the agency said. Get more details here...

How You Can Power Up Advocacy for Georgia Banking

We’re joining forces with the ABA and state bankers associations nationwide to boost bankers’ clout and voice with policymakers. We encourage all bankers to take part in the “Power Up” advocacy challenge. “We’ve got great Georgia representation in important House, Senate and cabinet leadership positions, and our entire Congressional delegation is strong,” says GBA Chairman Rick Drews, CEO, Century Bank of Georgia, Cartersville. “The more we Georgia bankers engage with them personally, the more likely they will be to support things such as tailored regulation, qualified mortgage status for all portfolio mortgage loans and other policies that boost the economy and help banks better serve our communities.” The advocacy challenge urges all bank leaders to do the following…

Last call! HMDA Workshop

You can still register to learn about the new rules going into effect next year at GBA’s HMDA Workshop Feb. 15 at Idle Hour Country Club in Macon. Receiving microscopic scrutiny from bank examiners, HMDA has a significant impact on banks’ CRA and fair lending performance, and HMDA data may also be used to identify violations of Regulation Z. Steve Moore, Bank Compliance Services is the instructor. Registration is $250 per person. Click here to register. Please contact GBA's Katina Prokos at 404.420.2021 with questions.

Call Reporting Seminar – Feb. 16

There’s still time to get a detailed review of the proposed and finalized changes for 2017, including the new Form 051 for institutions with less than $1 billion in total assets, during GBA’s Call Reporting seminar Feb. 16 at Idle Hour Country Club in Macon. Kris Trainor and Michael Gordon of Mauldin & Jenkins, LLC, will give participants practical techniques to improve their banks’ overall reporting process as well as a detailed line-by-line review with helpful tips for reporting individual items. Registration is $250 per person. Click here to register online. Please contact GBA's Katina Prokos at 404.420.2021 with questions.

Marketing Resource

Social Media Spending to Increase

More than 7 of 10 banks are “active or very” active in engaging customers through social media, and most plan to spend more on social media this year. Those are some of the nuggets noted in an ABA survey of bank social media trends out recently. Respondents said they use social media for recruiting, business development, deepening customer relationships and community engagement, among other things. The report includes tools banks can use for evaluating their social media strategies. The full report is available for any banker here...

HR Professionals Institute Provides Balance of Policy and People in Sessions

At this year’s conference Feb. 22-24 at the Westin Jekyll Island, one of the policy discussions will be a session about how HR managers can help employees maximize their 401(k) investments. Monika Hubbard, senior consultant with Unified Trust Company will present. It’s a timely discussion as Hubbard give the latest on the Department of Labor Fiduciary Rule, which President Trump has ordered a study of to determine whether it will be implemented. Hubbard will also discuss strategies to reduce one of the greatest fiduciary risks to plan sponsors, DOL audits, which are on the rise. Click here to access the full agenda, and registration and hotel information. Contact GBA’s Kathy Friestad with questions, 404.420.2024.

Operations and Technology Conference

Successfully Managing Your Core Vendor Relationships

Your contract for services with your primary banking software provider defines an important third-party relationship with your bank. Issues of exposure, liability, service levels and cost are all in play. At GBA’s Operations and Technology Conference Pre-Conference Sessions March 14-15 in Atlanta, attendees will learn from the best on this hot topic from Trent Fleming, a consultant widely recognized as an expert in many areas of banking technology, operations, and strategy. The traditional conference follows the Pre-Conference Sessions March 15-16, at the Atlanta Marriott Northwest. Click here to see conference details, hotel information, and to register online. Contact GBA’s Kathy Friestad with questions, 404.420.2024.

Bank Security Conference

Internal Fraud – How It Happens And What You Can Do About It

Internal fraud is a frustrating, worrisome and constant threat to your bank’s security. Looking for ways to mitigate that threat in your financial institution? Be sure your bank’s security officers, compliance officers and even branch managers attend this year’s Bank Security Conference April 6-7 on Jekyll Island. Michael “Zach” Zachery, vice president of Corporate Security for SunTrust, will lead an informative discussion about employee fraud, how it happens and the internal controls your bank can implement to reduce risk. Zachery will also address how to interview an employee suspected of fraud. Click here to register online, see the brochure and for hotel information. Contact GBA’s Kathy Friestad with questions, 404.420.2024.

New Online Courses: Marketing in a Digital World

Your current and prospective customers are spending more time online and using social media to research and compare everything from bananas to banks. And they're more distracted than ever. Marketing in a Digital World shows you how to break through the noise and reach your target audiences. You'll learn to leverage Facebook, LinkedIn and Twitter to expand your reach and build your bank's brand. You'll explore the latest strategies for crafting digital campaigns, including optimizing for search and which paid options can best engage your target audiences. Examples of successful campaigns by other financial institutions make it easy to put your ideas into action. The courses in Marketing in a Digital World include...

Build a Strong Card Portfolio with Help from Corserv Solutions

One possible avenue for banks looking for revenue growth is the Corserv Account Issuer credit card program. Corserv can help a bank systematically build a predictable, profitable, easily managed credit card portfolio. Consumer, small business and corporate card programs available. What's unique about the Corserv Account Issuer card product is that the bank originates, funds and keeps the account balances on its books. Corserv manages the operational and regulatory aspects of account management, including collections. Banks get speed to market with this new card product through Corserv's plug-and-play processes, policies and technologies to support the program. Give Corserv's Tom Dixon a call to discuss how Corserv's Account Issuer product can help your bank. Contact Dixon at 404.939.6933 (office) or 404.989.3765 (mobile).

Reminder: Update Your MyGBA Login Information

If you haven’t logged in to MyGBA to update your user profile and adjust your username and password, we encourage you to do so as soon as possible. If you’re unsure of your login information, you can do a search for your user account and some basic credentials to get you started on our User Account Search page. If you’re new to GBA, we’ll need to set up a member record for you. We can do that, as well as answer any other questions, with a request to webmaster@gabankers.com...

Upcoming GBA-U Webinars

A GBA Webinar is a great way to quickly get the training you need without travel or time out of the bank. Webinars are live and allow time for questions and answers. The $265 registration price gives you access to one web site "seat," one telephone site license and all handout materials. If you can't attend the webinar, you may buy the audio CD, handout materials and a password to see the session online. With questions, please contact GBA's Katina Prokos at 404.420.2021. Here is a sample of upcoming offerings. Check the GBA-U Calendar of Events at www.gabankers.com for more details.

GBA Job Bank

Tons of Fresh Job Posts this Week in the GBA Job Bank

The GBA Job Bank is among the most popular and valuable benefits we provide to member banks and bankers. The Positions Available and Bankers Available sections on our website consistently are among the most visited pages. Best of all, the service costs nothing for member banks and bankers. To make the process of posting a job or resume easier and to answer any questions you may have, we've developed this Q & A document as a resource. It outlines how to submit open positions and resumes, our deadlines and timelines for posting, and other helpful details. If you have any questions, please contact GBA’s Bo Brannen at 404.420.2014.

GBA Community Connections

We want to share all the good work GBA member banks, bankers, Associate Members and Bank Counsel Section members do to support their communities. Share your Community Connections by sending a brief paragraph and any photos of activities you have to us and we'll publish them at our earliest opportunity. Send information to Bo Brannen and David Oliver. Here's our latest installment...
Lorie Petersen pictured (center) with Oconee Chamber Past Chairman Joey Wilson and
President Kay Keller

Read All About It: Send Us Your News

Please remember to include the Georgia Bankers Association on the list of recipients for announcements about promotions, new employees and special recognition your bank has received. We want to share your news with your colleagues across the state. Please forward your announcements and photos to GBA's David Oliver and Bogan Brannen.

Georgia Banking School & GBA Advanced Compliance School