November 18, 2016    

Financial Risk Management Conference Wrap up

Georgia bank CFOs and other financial executives came together this week for the GBA Financial Risk Management Conference. By all accounts, this was a “working” conference in which participants got lots of hands-on, technical details to help them manage the finances of their banks. “This GBA conference is always the best training program I attend every year. It’s good for me as a CFO and it’s good for the industry overall for us to get together as peers. Next year, I’d love to see every Georgia bank represented at the conference,” said Haynes Standard, CFO, First State Bank, Wrens. The conference is sponsored and planned by the GBA Asset/Liability Management Committee, chaired by Martha Brown. Click here for a brief conference summary and sponsor recognition...

Customer Satisfaction with Banks up 5.3 Percent

Overall satisfaction with banks jumped up to 80 percent in the latest American Customer Satisfaction Index for financial services from the University of Michigan out this week. The banking industry saw a 5.3 percent jump in customer satisfaction over last year. And, also of significance, satisfaction with regional and community banks (83 percent satisfaction) bested the score for credit unions (82 percent). All three classifications of banks in the survey saw increases in satisfaction. Regional and community bank satisfaction was up 5.3 percent, super regional banks were up 3.9 percent and national banks were up 6.9 percent. Read more here...

Marketing Peer Group Meeting

How-to’s Shared for Hyper-Targeted Ads and Prepping for Crisis

A big group of Georgia bank marketing pros and other members met this week for the latest GBA Marketing Peer Group Meeting. Thanks to the GBA Marketing Committee for helping plan the meeting. We’ll continue our peer group sessions in the spring. Click here for a brief summary of the program...

Credit Conference (Dec. 15-16)

Helping Bankers Prepare for the Next Generation of Troubled Assets

Bankers planning to attend GBA’s 2016 Credit Conference are in for a new twist for the conference agenda. Mike Allen, senior credit officer for State Bank and Trust, will lead a 2.5-hour pre-conference workshop titled “Preparing for the Next Generation of Troubled Assets.” Allen will lead discussion about how to tell if such assets already reside on your balance sheet, how to avoid past mistakes and actions to take now to protect the bank. Register and find out more about the complete conference program here...

2016 BankPAC Campaign Update

We appreciate ongoing participation in the 2016 BankPac campaign. We’re on track for a record-breaking year and contributions continue to come in. Thanks to the officers, directors and eligible employees of Citizens Bank of Swainsboro, Milton Gray, president and CEO, for contributing to the GBA FedPAC this week and for the bank’s contribution to the StatePac. With questions or to make contributions, please contact Elizabeth Chandler at 404.420.2027.

Rural and Underserved Counties Published by CFPB

Banks now have access to the CFPB’s lists of rural and underserved counties for use in applying certain mortgage loan rules in 2017. There are 67 Georgia counties designated as “rural” and 72 Georgia counties designated as “rural and underserved.” Rural counties are generally defined by using the USDA Economic Research Service’s urban influence codes, and underserved counties are defined by reference to data collected under the Home Mortgage Disclosure Act. Here’s the list of Georgia rural and Georgia rural and underserved counties. The full CFPB lists are available here...

Financial Literacy

New Money Smart for Small Business Resource

Banks looking to help small business clients with resources should check out the new Money Smart for Small Business Curriculum from the FDIC and Small Business Administration. The resource provides practical guidance for starting and managing small businesses. It’s free, and available on the FDIC website. Access a link to FDIC's new Money Smart resources here...

Prepaid Card Rule Resources Available

The CFPB this week published a new fact sheet that highlights the effective dates for the new rule for prepaid accounts, including payroll card accounts and government benefit accounts (Prepaid Rule). The rule was finalized Oct. 5. The fact sheet highlights key timelines and the Prepaid Rule’s related exceptions and accommodations, but it is not a substitute for reviewing the Prepaid Rule, the bureau says. Most new requirements and changes are effective Oct. 1, 2017. Access the fact sheet and more resources here...

Talk to Your Representative One-on-one at Legislative Events

Don't miss the opportunity to talk to your representative one-on-one at GBA's annual Legislative and Economic Forum and Legislative Reception Wednesday, Jan. 11, at the Atlanta Marriott Marquis. The events start at 3 p.m. with our Legislative/Economic Forum. Tim Quinlan, Wells Fargo, Charlotte, NC, will provide an economic update. Also joining us will be Commissioner Kevin Hagler, Georgia Department of Banking and Finance, as well as key Georgia constitutional officers and legislators to bring you up to date on the latest issues the banking industry will face in the 2017 General Assembly session. The Legislative Reception will follow from 6-7:30 p.m. Click here for complete registration details...

BSA (and OFAC) from A to Z Seminar - Dec. 1

To help BSA officers meet their wide range of duties and responsibilities to satisfy examiners, GBA is hosting the BSA (and OFAC) from A to Z seminar Dec. 1 at Idle Hour Country Club in Macon. Steve Moore of Bank Compliance Services, Avondale Estates, will cover ensuring accurate and timely completion of CTRs, SARs, etc., completing risk assessments of the bank's customers and products/services to identify high-risk accounts and justifying the bank's overall risk profile for BSA and OFAC. Seminar highlights include...

Internal Audit Seminar - Dec. 6

Presented in partnership with Crowe Horwath, LLP, GBA’s Internal Audit seminar will cover how to audit the lending function, auditing the mortgage banking functions and recent trends in financial institution fraud. The seminar will take place Dec. 6 at Idle Hour Country Club in Macon. Mike Thomas, partner, and Matt Davis, manager, Crowe Horwath, LLP, will address the following...

Compliance Guarantee Comes with John Floyd and Associates' Overdraft Program

JMFA has built an all new overdraft program–complete with all new analytics, all new strategies, all new reporting and tracking, as well as all new communication materials for account holders. This new program will help your bank serve customers well and earn non-interest income. Not only will you benefit from being able to offer your account holders a fully disclosed overdraft solution, you will receive a 100 percent written compliance guarantee for all state and federal regulations, mitigating your risk. Learn more about John M. Floyd here...

Specialized Marketing and Branding for the Digital Age from FMS

Digital marketing channels such as email marketing, social media marketing, blogs, online display advertising, search engine optimization, search engine marketing and mobile marketing are critical for earning new business from today's bank customers. Financial Marketing Solutions (FMS), a Strategic Partner of the GBA, can help you solve the riddle of how to attract and retain clients through digital channels. Learn more about FMS here...

Don't Miss these Online Mortgage Lending Courses

Increase your bank's market share by making sure your lenders and supporting staff know the basics of the mortgage lending business and how it works, including legal issues and banking regulations.
Fundamentals of Mortgage Lending
Explore key elements in the mortgage lending industry. Course topics include the major mortgage financing programs and guidelines, construction lending and land development financing, the impact of regulations on the mortgage process; property appraisals review and types of mortgage fraud.
The Mortgage Lending Business
An overview of the mortgage lending business, including mortgage banker, broker, and lender business models; the role of government and agencies like Federal Housing Administration and the Veteran's Administration programs; other key players like Fannie Mae and Freddie Mac; important real estate laws; and the basics of real estate investing.

Also Available...

ABA Residential Mortgage Lender Certificate
This industry-recognized credential provides a solid understanding of banking, credit analysis, and legal principles that support the mortgage process. The certificate underscores relationship sales skills in addition to the mechanics of a mortgage loan, thereby preparing loan officers to be successful in growing their book of business.

Upcoming GBA-U Webinars

A GBA Webinar is a great way to quickly get the training you need without travel or time out of the bank. Webinars are live and allow time for questions and answers. The $265 registration price gives you access to one web site "seat," one telephone site license and all handout materials. If you can't attend the webinar, you may buy the audio CD, handout materials and a password to see the session online. With questions, please contact GBA's Katina Prokos at 404.420.2021. Here is a sample of upcoming offerings. Check the GBA-U Calendar of Events at for more details.

New Positions in Loan Processing, Administration and More!

The GBA Job Bank is among the most popular and valuable benefits we provide to member banks and bankers. The Positions Available and Bankers Available sections on our website consistently are among the most visited pages. Best of all, the service costs nothing for member banks and bankers. To make the process of posting a job or resume easier and to answer any questions you may have, we've developed this Q & A document as a resource. It outlines how to submit open positions and resumes, our deadlines and timelines for posting, and other helpful details. If you have any questions, please contact GBA’s Bo Brannen at 404.420.2014.

GBA Community Connections

We want to share all the good work GBA member banks, bankers, Associate Members and Bank Counsel Section members do to support their communities. Share your Community Connections by sending a brief paragraph and any photos of activities you have to us and we'll publish them at our earliest opportunity. Send information to Bo Brannen and David Oliver. Here's our latest installment...

Read All About It: Send Us Your News

Please remember to include the Georgia Bankers Association on the list of recipients for announcements about promotions, new employees and special recognition your bank has received. We want to share your news with your colleagues across the state. Please forward your announcements and photos to GBA's David Oliver and Bogan Brannen.
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Georgia Banking School
GBA Advanced Compliance School
May 7-12, 2017
University of Georgia, Athens