November 18, 2016
Georgia bank CFOs and other financial executives came together this week for the GBA Financial Risk Management Conference. By all accounts, this was a “working” conference in which participants got lots of hands-on, technical details to help them manage the finances of their banks. Topics included balance sheet management strategies, deposit modeling, regulatory exam trends, M&A activity, an economic overview, a technology update and a session about whether to buy or sell whole loans. “This GBA conference is always the best training program I attend every year. It’s good for me as a CFO and it’s good for the industry overall for us to get together as peers. Next year, I’d love to see every Georgia bank represented at the conference,” said Haynes Standard, CFO, First State Bank, Wrens. The conference is sponsored and planned by the GBA Asset/Liability Management Committee, chaired by Martha Brown. Thanks to the Associate Members and Strategic Partners that sponsored the conference: Raymond James, First National Bankers Bank, SunTrust Robinson Humphrey, CenterState Bank, Deluxe-Bankers Dashboard (SP), FHLBank of Atlanta, Carr, Riggs & Ingram, Corserv Solutions, EBS-Executive Benefits Specialists, ServisFirst Bank and Fifth Third Securities. With questions, contact Kathy Friestad, 404.420.2024.
Customer Satisfaction with Banks up 5.3 Percent
Overall satisfaction with banks jumped up to 80 percent in the latest American Customer Satisfaction Index for financial services from the University of Michigan out this week. The banking industry saw a 5.3 percent jump in customer satisfaction over last year. And, also of significance, satisfaction with regional and community banks (83 percent satisfaction) bested the score for credit unions (82 percent). All three classifications of banks in the survey saw increases in satisfaction. Regional and community bank satisfaction was up 5.3 percent, super regional banks were up 3.9 percent and national banks were up 6.9 percent. Read more here...
How-to’s Shared for Hyper-Targeted Ads and Prepping for Crisis
A big group of Georgia bank marketing pros and other members met this week for the latest GBA Marketing Peer Group Meeting. The day began with a good presentation about the latest trends in digital marketing channels by Cox Media. One of the ideas the Cox team shared was how banks in any market can effectively serve up advertisements and promotions directly to apps on customers and prospects’ mobile devices. They also covered effective use of other digital channels. Sharon Cook, chief marketing officer for the Federal Home Loan Bank of Atlanta, dove into effective responses for data breaches and other crisis situations. The main gist of her talk was to make sure any response addresses customer concerns first, and planning and preparation is essential. The peer discussion time covered a range of issues including community activities that qualify as CRA credit, how banks are dealing with complaints about website accessibility for those covered by the Americans with Disabilities Act, junior boards and other community engagement efforts and more. Thanks to the GBA Marketing Committee for helping plan the meeting. We’ll continue our peer group sessions in the spring. With topics or suggested speakers, contact Alison Moreau, 404.420.2034.
Helping Bankers Prepare for the Next Generation of Troubled Assets
Bankers planning to attend GBA’s 2016 Credit Conference are in for a new twist for the conference agenda. Mike Allen, senior credit officer for State Bank and Trust, will lead a 2.5-hour pre-conference workshop titled, “Preparing for the Next Generation of Troubled Assets.” An add-on optional event designed for bankers on the rise at their banks, senior credit professionals, and CEOs, this workshop will provoke strategic thought and discussion around early detection, planning and management of the next generation of troubled assets. Allen will lead discussion about how to tell if such assets already reside on your balance sheet, how to avoid past mistakes and actions to take now to protect the bank. Topics will include a look at your bank’s credit culture, practical workout steps and tips, trouble signs to look for, a nine-step process for analyzing a problem loan, your weapons and your workout negotiations, guarantee considerations and more. The price is just $125 through Dec. 1. This event will be at the Atlanta Renaissance Waverly Hotel. Click here to register online for the pre-conference workshop and the conference. Contact GBA’s Kathy Friestad with questions at 404.420.2024.
2016 BankPAC Campaign Update
We appreciate ongoing participation in the 2016 BankPac campaign. We’re on track for a record-breaking year and contributions continue to come in. Thanks to the officers, directors and eligible employees of Citizens Bank of Swainsboro, Milton Gray, president and CEO, for contributing to the GBA FedPAC this week and for the bank’s contribution to the StatePac. With questions or to make contributions, please contact Elizabeth Chandler at 404.420.2027.
Rural and Underserved Counties Published by CFPB
Banks now have access to the CFPB’s lists of rural and underserved counties for use in applying certain mortgage loan rules in 2017. There are 67 Georgia counties designated as “rural” and 72 Georgia counties designated as “rural and underserved.” Rural counties are generally defined by using the USDA Economic Research Service’s urban influence codes, and underserved counties are defined by reference to data collected under the Home Mortgage Disclosure Act. Here’s the list of Georgia rural and Georgia rural and underserved counties. The full CFPB lists are available here...
New Money Smart for Small Business Resource
Banks looking to help small business clients with resources should check out the new Money Smart for Small Business Curriculum from the FDIC and Small Business Administration. The resource provides practical guidance for starting and managing small businesses. It’s free, and available on the FDIC website. Three new modules have been added, focusing on managing cash flow, planning for a healthy business, and helping learners to determine if owning a business is a good fit. The curriculum, which now includes 13 modules, is available for download in both English and Spanish. In addition, a Train-the-Trainer curriculum was created to help organizations train instructors to deliver the modules. Here’s a link to all the information...
Prepaid Card Rule Resources Available
The CFPB this week published a new fact sheet that highlights the effective dates for the new rule for prepaid accounts, including payroll card accounts and government benefit accounts (Prepaid Rule). The rule was finalized Oct. 5. The fact sheet highlights key timelines and the Prepaid Rule’s related exceptions and accommodations, but it is not a substitute for reviewing the Prepaid Rule, the bureau says. Most new requirements and changes are effective Oct. 1, 2017. Access the fact sheet and more resources here...
Talk to Your Representative One-on-one at Legislative Events
Don't miss the opportunity to talk to your representative one-on-one at GBA's annual Legislative and Economic Forum and Legislative Reception Wednesday, Jan. 11, at the Atlanta Marriott Marquis. The events start at 3 p.m. with our Legislative/Economic Forum. Tim Quinlan, Wells Fargo, Charlotte, NC, will provide an economic update. Also joining us will be Commissioner Kevin Hagler, Georgia Department of Banking and Finance, as well as key Georgia constitutional officers and legislators to bring you up to date on the latest issues the banking industry will face in the 2017 General Assembly session. The Legislative Reception will follow from 6-7:30 p.m. We've reserved a block of hotel rooms at the Marriott for the night of January 11. The negotiated rate is $274 per night for a single or double room. Reserve your room by calling the hotel directly at 404.521.0000. Be sure to tell them you are with the Georgia Bankers Association. These rooms will be held until Dec. 19. To register, click here. With questions, please call GBA’s Susie McGehee at 404.420.2010.
To help BSA officers meet their wide range of duties and responsibilities to satisfy examiners, GBA is hosting the BSA (and OFAC) from A to Z seminar Dec. 1 at Idle Hour Country Club in Macon. Steve Moore of Bank Compliance Services, Avondale Estates, will cover ensuring accurate and timely completion of CTRs, SARs, etc., completing risk assessments of the bank's customers and products/services to identify high-risk accounts and justifying the bank's overall risk profile for BSA and OFAC. See below for seminar highlights:
Presented in partnership with Crowe Horwath, LLP, GBA’s Internal Audit seminar will cover how to audit the lending function, auditing the mortgage banking functions and recent trends in financial institution fraud. The seminar will take place Dec. 6 at Idle Hour Country Club in Macon. Mike Thomas, partner, and Matt Davis, manager, Crowe Horwath, LLP, will address the following:
GBA Has The Playbook to Help Your Team Win
Long-term success all starts with developing your star players. And, it's more important than ever to demonstrate to your top performers that you’re willing to invest in their careers. The Georgia Banking School and the GBA Advanced Compliance School are our two most comprehensive career development programs. These schools are the perfect bank management training opportunity for your up-and-coming bankers and your experienced compliance professionals. Our graduates consistently tell us that attending Banking School or Compliance School is one of the best career experiences they’ve ever had. Pass that experience on to one of your bankers by enrolling them today. Save on tuition by enrolling before Feb. 3. Contact GBA’s Kathy Friestad with questions at 404.420.2024.
A GBA Webinar is a great way to quickly get the training you need without travel or time out of the bank. Webinars are live and allow time for questions and answers. The $265 registration price gives you access to one web site "seat," one telephone site license and all handout materials. If you can't attend the webinar, you may buy the audio CD, handout materials and a password to see the session online. With questions, please contact GBA's Katina Prokos at 404.420.2021. Here is a sample of upcoming offerings. Check the GBA-U Calendar of Events at www.gabankers.com for more details.
Don't Miss these Online Mortgage Lending Courses
Increase your bank's market share by making sure your lenders and supporting staff know the basics of the mortgage lending business and how it works, including legal issues and banking regulations.
Explore key elements in the mortgage lending industry. Course topics include the major mortgage financing programs and guidelines, construction lending and land development financing, the impact of regulations on the mortgage process; property appraisals review and types of mortgage fraud.
An overview of the mortgage lending business, including mortgage banker, broker, and lender business models; the role of government and agencies like Federal Housing Administration and the Veteran's Administration programs; other key players like Fannie Mae and Freddie Mac; important real estate laws; and the basics of real estate investing.
This industry-recognized credential provides a solid understanding of banking, credit analysis, and legal principles that support the mortgage process. The certificate underscores relationship sales skills in addition to the mechanics of a mortgage loan, thereby preparing loan officers to be successful in growing their book of business.
ABA Online Course Schedule
CRCM Online Review Course Available
Below are the facilitated ABA online classes coming up in December and January. These courses have weekly assignments as well as midterm and final exams. Any employee of a GBA member company can participate at the member rate. Your bank does not have to be an ABA member. All you need is a computer, printer and Internet access. Please register two weeks in advance to secure a "seat." For more information, contact Alison Moreau, 404.420.2034. Click here for a list of all ABA offerings...
The GBA Job Bank is among the most popular and valuable benefits we provide to member banks and bankers. The Positions Available and Bankers Available sections on our website consistently are among the most visited pages. Best of all, the service costs nothing for member banks and bankers. To make the process of posting a job or resume easier and to answer any questions you may have, we've developed this Q & A document as a resource. It outlines how to submit open positions and resumes, our deadlines and timelines for posting, and other helpful details. If you have any questions, please contact GBA's Bo Brannen at 404.420.2014.
JMFA has built an all new overdraft program-complete with all new analytics, all new strategies, all new reporting and tracking, as well as all new communication materials for account holders. This new program will help your bank serve customers well and earn non-interest income. Not only will you benefit from being able to offer your account holders a fully disclosed overdraft solution, you will receive a 100 percent written compliance guarantee for all state and federal regulations, mitigating your risk. JMFA has had more than 1,600 successful customized program installations. Download and return a Performance Improvement Analysis from GBA Strategic Partner John Floyd here. John M. Floyd and Associates (JMFA) is the preferred vendor of the JMFA Overdraft Privilege® program. For more information please contact Waid Thompson, JMFA's regional sales director, at 888.345.8639.
Digital marketing channels such as email marketing, social media marketing, blogs, online display advertising, search engine optimization, search engine marketing and mobile marketing are critical for earning new business from today's bank customers. Financial Marketing Solutions (FMS), a Strategic Partner of the GBA, is a niche branding and marketing agency solely serving the financial services industry. FMS can help you solve the riddle of how to attract and retain clients through digital channels. Encouraging clients to tap into the power of "brand" in a fresh new way, FMS empowers banks across the country to take their marketing to the next level, maximizing marketing dollars and delivering measurable results to the bank's bottom line. Through a strategic discovery process, FMS partners with your bank to narrow corporate initiatives into real and attainable goals, uncover and enhance your brand, create an identifiable image, and develop customized and trackable marketing solutions that integrate seamlessly across all channels and throughout all locations. For more information, please contact Sean Hockenbery of FMS at 615.591.2073.
We want to share all the good work GBA member banks, bankers, Associate Members and Bank Counsel Section members do to support their communities. Read all about the Community Connections our banks and members have below. Share your Community Connections by sending a brief paragraph and any photos of activities you have to us and we'll publish them at our earliest opportunity. Send information to Bo Brannen and David Oliver, or if your company would like to sponsor this content, let us know. Here's our latest installment:
Columbus - Synovus
Bank team members collected 10,100 items during the company’s “Over and Under” drive in the month of October. Team members at all 28 of Synovus’ locally-branded banks and all support teams collected new and gently-used “over” items - coats, jackets, blankets, and umbrellas — and new undergarments for adults and children.
Jonesboro - Heritage Bank
The Heritage Community Foundation recently presented a generous grant to the Ferst Foundation for Childhood Literacy - Henry County. The grant will be used to send books to preschool children enrolled in the foundation’s program.
Alpharetta - Bank of North Georgia, a division of Synovus Bank
Dan Hagaman has joined the bank as Senior Vice President and Senior Commercial Banker at the bank’s Woodstock branch.
Atlanta - Fifth Third Bank
Lori Gehring has joined the bank’s Georgia region mortgage team as a Mortgage Loan Officer.
Cartersville - Century Bank of Georgia
Wayne Moore has joined the bank as Vice President of Business Development. Read more here…
Columbus - Synovus Bank
The Federal Reserve Bank of Atlanta has approved the bank’s application to become a member of the Federal Reserve System.
Executive Vice President and Chief Retail Banking Officer D. Wayne Akins, Jr. recently received the University of Georgia CAES Alumni Association Award of Excellence.
Elberton - Pinnacle Bank
Pinnacle Financial Corporation, the parent holding company of Pinnacle Bank completed the acquisition of Braselton-based Independence Bank of Georgia Nov. 10. Read more here…
LaGrange - Calumet Bank
Mike Speight has joined the bank as LaGrange City President. Read more here...
Metter - Metter Bank, a division of Durden Banking Company
Assistant Vice President Luke Lanier recently received the University of Georgia CAES Alumni Association Young Alumni Achievement Award. Lanier is a graduate of GBA's Georgia Banking School and the current chairman of GBA's Agriculture Committee.
Statesboro - Farmers Merchants Bank
Jason Parrish has been promoted to Banking Officer/Credit Administration. Read more here…
Please remember to include the Georgia Bankers Association on the list of recipients for announcements about promotions, new employees and special recognition your bank has received. We want to share your news with your colleagues across the state. Please forward your announcements and photos to GBA's David Oliver and Bo Brannen.